Real blog about the real Robert A. Blake living in Little Rock, Arkansas. If you would like to talk with me you can contact me at robertablake [at] gmail (dot) com. If I do not know you please attach a picture, I promise I will not think you are a stalker. I'm very social at these places: Twitter, Facebook and LinkedIn

 

Big Customers? Who Needs 'Em!

The risk of relying on a handful of customers is not just financial. Your product also is at risk when you’re at the mercy of a few big spenders. When any one customer pays you significantly more than the others, your product inevitably ends up catering mostly to that customer’s specific needs. In other words, when GE becomes your customer, you become a consultant for GE.